Promocija

Promocija

All of the methods of communicating with the public, such as advertisement, contests and sales, to encourage the sale of a product.

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Branche/domæne: Business services
Category: Marketing
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promocija

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The element of the marketing mix that an organization uses (1) to inform consumers about its products, the prices of its products, and how to obtain its products, (2) to persuade ...

Prodajna promocija

Advertising; Marketing communications

The use of short-term, often tactical, techniques to achieve shortterm sales objectives.

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Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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