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suprotni kod
Prema Stjuartu Halu, to je ideološki kod u kom čitalac, čiji društveni kontekst je takav da je on u odnosu koji je suprotan dominantnom kodu, razume šta je željeni efekat teksta ali ne deli tekstualni kod i odbacuje tekst, što dovodi do stvaranja alternativnog ideološkog koda.
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- Del af tale: noun
- Synonym(er):
- Blossary: Semiotics
- Branche/domæne: Language
- Category: General language
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