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komision

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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komision federal i zgjedhjeve
Political systems; General

A six-member commission created in 1974 to enforce campaign finance laws and administer public financing of presidential elections.

aktivitete reklamuese pa pasur nevoj te paguhet komision
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Marketing communications activities which are not subject to commission being paid to the advertising agency.

marketing i drejtpërdrejtë
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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