marketing i drejtpërdrejtë

marketing i drejtpërdrejtë

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Del af tale: noun
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Blossary:
Branche/domæne: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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marketing

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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The process of maintaining and refining accurate customer information.

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