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evaluación de alternativas
El consumidor pondera diversas opciones disponibles para resolver una necesidad o deseo identificado.
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- Del af tale: noun
- Synonym(er):
- Blossary:
- Branche/domæne: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Produkt:
- Akronym-forkortelse:
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