концепт бренда

концепт бренда

Слика коју спонзор одређеног бренда жели да одређени бренд има; жељено позиционирање бренда на тржишту и у главама потрошача.

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Del af tale: noun
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Branche/domæne: Professional careers
Category: Sales
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концепт

Computer; Operating systems

A unit of thought that consists of characteristics attributed to an object, a relation, or an entity and that can be expressed in a symbol (e.g., a word or phrase).

podkulture

Professional careers; Sales

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

potršačko tržište

Professional careers; Sales

Buyers and potential buyers of goods and services for personal and household use.

elektronsko poslovanje

Professional careers; Sales

Business conducted over the internet, not only buying and selling but also servicing customers and collaborating with business partners.

donošenje odluka

Professional careers; Sales

Choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called problem solving.

likvidnost

Professional careers; Sales

Current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.

стабло одлучивања

Professional careers; Sales

A decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a decision flow diagram.

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Povodac

Поводац (поводник или ланац) је врста конопца (или неког другог материјала) који је повезан за врат или главу животиње како би је држао под контролом.