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imazh

The creation of an identity for a product or service by its association with other values.

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imazh marke
Advertising; Marketing communications

The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

imazh virtual
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imazh real
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An image which can be projected on a screen.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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