vlerësimi i alternativave

vlerësimi i alternativave

The consumer’s consideration of the various options available to resolve an identified need or want.

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Del af tale: noun
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Blossary:
Branche/domæne: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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vlerësimi

Education; Teaching

Procesi i vlerësimit punës kryer nga një individ, grup, apo institucion me qëllim përcaktimin nëse individi, grupi, apo institucioni i ka përmbushur standardet e ...

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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