mbulim

mbulim

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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Del af tale: noun
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Blossary:
Branche/domæne: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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mbulim grupi

Health care; General

This is a plan offered by a plan sponsor to an employee group or other group. The plans offer health, dental, life insurance coverage and more. Group plans may also be offered to ...

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

kulturë

Advertising; Marketing communications

The shared values, beliefs and behaviours of a society.

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Branche/domæne: Advertising Category: Television advertising

(Video rekorder personal) vrp

A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analog format. PVRs have ...