Istraživanje tržišta

Istraživanje tržišta

The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

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Del af tale: noun
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Branche/domæne: Business services
Category: Marketing
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istraživanje

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The use of standardized, systematic procedures in the search for knowledge.

Razvoj tržišta

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Offering the existing product range to new demographic, geographic or psychographic market segments.

Segmentacija tržišta

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The means by which the characteristics of homogeneous groups of consumers can be determined.

Segmentacija tržišta

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Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

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Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.