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Definisanje ciljeva reklamiranja za izmjereno reklamiranje
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
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- Del af tale: noun
- Synonym(er):
- Blossary:
- Branche/domæne: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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