Trošak po jednoj hiljadi

Trošak po jednoj hiljadi

A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.

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Del af tale: noun
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Blossary:
Branche/domæne: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Trošak po jednoj hiljadi (CPM)

Business services; Marketing

The amount a website will charge an advertiser per 1,000 people clicking on their advertisement.

Trošak

Business services; Project management

The monetary value or price of a project activity or component that includes the monetary worth of the resources required to perform and complete the activity or component, or to ...

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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