база података

база података

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

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Del af tale: noun
Synonym(er):
Blossary:
Branche/domæne: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Produkt:
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Relaterede termer

главна база података

Computer; Operating systems

In database mirroring, a read-write database whose transaction log is continuously sent to the mirror server, which restores the log to the mirror database.

примарна база података

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In a log shipping, a read-write database whose transaction log is backed up at regular intervals for restoring onto one or more secondary databases.

релациона база података

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A database or database management system that stores information in tables.

импулсивна куповина

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција

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The process by which the tools of marketing communications are used in combination to reinforce each other.

интерне базе података

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .