32 TermsHome > Terms > Albanian (SQ) > hartë perceptimi
hartë perceptimi
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.
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- Del af tale: noun
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- Blossary:
- Branche/domæne: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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