корпоративен идентитет

корпоративен идентитет

The programme of communication and change that a company undertakes in order to communicate its values.

0 0

Forbedr det

Tilføj et billede

Del af tale: noun
Synonym(er):
Blossary:
Branche/domæne: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Produkt:
Akronym-forkortelse:

Tilføj til Min ordliste

Andre sprog:

Relaterede termer

идентитет

Sociology; Social media

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national ...

натпревари

Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање

Advertising; Marketing communications

Создавањето на разбирање за производот, услугата, предметот или лицето.

споредбено рекламирање

Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

комуникација

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија

Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.