- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The creation of an understanding about a product, service, object or person.
Industry:Advertising
The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.
Industry:Advertising
The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.
Industry:Advertising
The interpretation of stimuli and the organization of thoughts and ideas.
Industry:Advertising
A pattern of media expenditure in which activity is concentrated into a comparatively short period.
Industry:Advertising
The promotion of its products or services by one company to another.
Industry:Advertising
A method of budget calculation in which expenditure is calculated as a percentage of the sales value of a case of product.
Industry:Advertising
Consumers who alternate purchases between different manufacturers’ products.
Industry:Advertising
A grouping of consumers based on the specific benefits they desire from a product.
Industry:Advertising
A measurement of the extent to which consumers are committed to a particular brand.
Industry:Advertising
