Home > Blossary: Brand Management
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.
Category: Business
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Created by: dnatalia
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Basically is the impression that the customers have about the brand (or the products or the company). Brand image can be built through advertising, maintaining the products' quality, maintaing customers relationship, after-sale services, etc.
Domain: Business services; Category: Marketing
Básicamente es la impresión de que los clientes tienen acerca de la marca (o los productos o la empresa). Imagen de marca puede ser construida a través de publicidad, mantenimiento de los productos ' calidad, mantener relaciones con clientes, servicios post-venta, etc..
Domain: Business services; Category: Marketing
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By: dnatalia