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semiotika
Nauka koja se bavi proučavanjem znakova je semiotika. Ona je rasprostranjena u književnosti (semiologija), u duhovnosti, umjetnosti, u životinjskom svijetu (zoosemiotika) ili kao medicinska semiotika. Semiotski postupak je slanje kodirane informacije sa pošiljaoca na primaoca i njeno dešifriranje i interpretiranje.
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- Category: Marketing communications
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