Ispod linije

Ispod linije

Marketing communications activities which are not subject to commission being paid to the advertising agency.

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Del af tale: noun
Synonym(er):
Blossary:
Branche/domæne: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Oglašavanje ispod crte (BTL)

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A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

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Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

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The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

Beneficijska segmentacija

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A grouping of consumers based on the specific benefits they desire from a product.

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